วันพฤหัสบดีที่ 15 กันยายน พ.ศ. 2554

Integrate Your Marketing Efforts – Ruth E Stuettgen by Ruth Stuettgen

During the past decades, were dominated by companies who engaged in mass marketing with highly standardized products. When it came to marketing communication, these mass marketers focused on mass-media techniques. Today the organizations face new challenges as the are fragmented and marketers around the globe are resorting to differentiated marketing strategies to cope with intense competition. This shift from mass marketing to segmented marketing carries dramatic implications for the marketing communication strategies of the organizations.
Development in information technology now provides means of focusing closer on the consumer bases than never before. Information technology facilitates the gathering and maintaining of customer data and evaluating these data to identify similarities and differences and provides means of highly sophisticated segmentation tools.
Vastly improved communication industry has provided means of interactive marketing such as the Internet and a host of other innovative means of informative advertising such as CD Rom catalogues and Video screens in super, altering the traditional mix of promotional tools. When considering the promotional or the communication mix decisions, the choices available is diverse today and the cost per reach can be vastly reduced with the new choices such as web site advertising. Social media networking as twitter, Facebook etc are proving to be extremely useful and interactive in communicating with the customers and public.
The traditional dominance of mass media such as TV, Radio and press is reduced, though it remains an important component. Modern marketing calls for more than just developing a good product, offering it at attractive price and making it available to the targeted market. Companies have to consider the promotional element of the marketing mix with equal importance and manage it effectively.
Concept of Integrated Marketing Communications addresses the need for organizations to deliver clear, compelling, cohesive and consistent marketing message about the company and its product through carefully integrated and coordinated communication activities utilizing many marketing mix elements. These integrated massages should endorse each other through different mediums and add value to the overall marketing effort of the company.
During the past decades, were dominated by companies who engaged in mass marketing with highly standardized products. When it came to marketing communication, these mass marketers focused on mass-media techniques. Today the organizations face new challenges as the are fragmented and marketers around the globe are resorting to differentiated marketing strategies to cope with intense competition.
Today the organizations face new challenges as the are fragmented and marketers around the globe are resorting to differentiated marketing strategies to cope with intense competition.

About the Author

Author
Ruth E. Stuettgen has a keen interest in Magnetic Entrepreneurial Skills including Business Empowerment, Magnetic Empowerment Skills, Magnetic Time Management Techniques, Magnetic Selling and Marketing Skills and more. These are invaluable to small business owners and solopreneurs as well as other businesses. In this blog, and her <u>Focus on Balance</u> website, she offers valuable tips and insights into developing various business entrepreneurial and managerial skills that help achieve success. Visit her Business Entreprenurial Skills blog for interesting insights on a weekly basis.

ไม่มีความคิดเห็น:

แสดงความคิดเห็น