วันจันทร์ที่ 12 กันยายน พ.ศ. 2554

Keyword Research Tips for Small Business by Nanette Nichols

Many small businesses and current online businesses are looking for profitable ways to seek out new markets and sell their current products and services. Here are some ways that keyword research can help boost a business of any size.
Do you spend hours researching a niche that sounds profitable? Many entrepreneurs spend countless hours trying to get a good keyword list. Webmasters may have several uncompleted projects, due to being discouraged about finding good topics that draw in readers.

Long Tail Keywords
When potential customers log onto a search engine their ideas are in the form of phrases. Three to five word phrases often have little or no competition. However, traditional methods of keyword research can take several hours to find really focused long tail keywords.
PPC Campaigns
Trying to figure out the best words to insert into ppc campaigns may feel like an expensive game of trial and error to uncover which ads convert. Many ads are found while doing a quick online search or while on a page of relevant blog or website content.
Guessing at which keywords to use can quickly eat away advertising budgets. Inserting questions, product names, or any combination that is a long tail keyword can help create good ads with a high click through ratio.
Organic Traffic
Many webmasters and blog owners feel irritated with their lack of traffic. The tags in wordpress, type pad, blogger, or any other blog format should help search engines identify which keywords will attract viewers. Always include relevant tags that identify the subject and closely associated words or phrases. For example if the website is about Reality TV Stars, then it it only makes sense to have the name of the show and the name of at least one person from the show mentioned in the post. People that are interested in the show or the person who is being discussed will most likely click through to read the information.
Keyword Tools
There are a number of free seo tools for basic keyword research. Google keyword tool, Seo Book, and Wordtracker all have a free research website. Google does require that users create a free Adwords account to be able to get back hundreds of results at a time, instead of about one hundred.
Keyword research involves time or using tools to make the job easier. Use these tips to help find good long tail keywords to drive buyers to your blog, website, products, ebooks, and services.

About the Author

Learn more about finding high value keywords without spending a lot of time to increase profits, revenue and traffic keyword research

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