วันอังคารที่ 20 กันยายน พ.ศ. 2554

Marketing concept by Dongyuansheng007@163.com

Marketing is customers' requirement-centric business operations including all the activities relating to product manufacturing, circulation, after-sale service etc.
Marketing can be a kind of scheme and implementation activity, covering the whole procedure of making plans for one product or service as well as making price, market promotion and circulations etc.
The purpose of the marketing is to achieve the goal of meeting individual or group's requirement through exchanging products or trading.
Marketing has been defined simple as "activities of directing products or services from providers or manufacturers to consumers or enterprises".
In fact, marketing is an enterprises' activity which has clear purposes.
Marketing is also based on and centralized on meeting and directing consumers' demand. Enterprises should take consumers as the central point and make adjustment according to market changes.
Consumers' demand includes existing demand as well as potential demand. Existing demand shows consumers' desire to buy current products, potential demand means the consumers' need to buy something that have not been rolled out on the market. Enterprises could develop new products and use different marketing methods to stimulate consumers' demand and direct consumers' trend.

Marketing needs to analyze the market and select target market, assure and develop products, make product price, distribute products and promote products and services, as well as integrate products or services as a combination.
IBUonline is an innovative B2B portal to help foreign trade business, and IBUonline has its own marketing channels.
Marketing strategies may change when e-business is booming.
First, markets have become an integrated one as a global market. E-business activities all are processed on the internet, which can cover a wider range and break regional restrictions and time restrictions. Enterprises could develop business in a wider and larger market online. Meanwhile, integrated global market needs higher efficiency which could be fulfilled online.
Second, market sales processes can be reduced. Traditional market needs many intermediaries to distribute products to the terminal consumers. While in e-business, enterprises could face and communicate with the terminal consumers through e-business platforms, such as IBUonline could provide a good platform for international buyers and China suppliers to communicate and implement orders.
Such mode could save time and manpower cost, which is beneficial to enterprises since they could sell more products at a lower price; and buyer could pay less for the same products compared with traditional marketing or business mode.
Third, transactions and payment has been changed, in e-business online banks are favored by buyers and sellers. Such payment can reduce currency circulation and save expenditures. The payment processes can save paper, which is environment friendly, digitalized payment processes are welcomed by buyers as it is very convenient.
Fourth, information distribution and communication channels have been increased on the online market. More and more interactions between buyers and sellers can be implemented now. As for online market, information can be shared by more and more netizens and information can be spread among different e-business platforms.
IBUonine is an innovative B2B portal, which aims to help foreign trade business between overseas buyers and domestic suppliers.
IBUonline has its own marketing tools for develop business and promote the website.

About the Author

IBU is more than an international business platform; we not only connect global buyers and suppliers, but also participate in the whole process of international trade, provide a series of practical services (off the platform) to greatly enhance the efficiency of global trade.

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